Transforming ProAir’s website into a scalable B2B acquisition product.
ProAir is the largest provider of professional projection solutions across Mexico, with over two decades of experience supporting major film festivals such as the Guadalajara International Film Festival (FICG), FICUNAM, and Ambulante. As the company evolved, its brand and digital presence no longer reflected its industry leadership, creating the need for a comprehensive brand and digital refresh to support growth and digital acquisition.
client:
ProAir
year:
2025
type:
website
field:
Event Technology
context
How might we help decision-makers quickly understand ProAir’s offerings and request a quote with confidence?
ProAir is a leading outdoor cinema technology provider in Mexico, but its website functioned as a static portfolio with unclear services, duplicated content, and no defined conversion paths.
Users struggled to understand offerings or how to hire ProAir, forcing the company to rely on social media and offline sales. This limited digital scalability and inbound demand capture in a growing experiential events market.
OpPortunity
Reframe the website as a B2B acquisition tool that helps event organizers and institutions discover, evaluate, and request projection solutions.
Outcome
Turned a fragmented brand and website into a cohesive digital system that supports B2B discovery, evaluation, and conversion.
