Designer from Mexico, based in Guadalajara. I create products that blend purposeful design, attention to detail and intuitive user-centered experiences, aligned with clear business goals.

I’m Adriana (Aini) Medina. I have 16 years of experience across several design disciplines like UX/UI, design strategy, branding, marketing, packaging and social media.

I love approaching projects strategically and turning ideas into digital experiences that are useful and enjoyable. Success for me is helping my clients grow and creating products that truly add value, while learning and evolving through every project.

When I’m not designing, I’m reading, dancing, or exploring new skills like motion design and Chinese.